While many retailers are struggling amid COVID-19 pandemic, the sisters behind Brisbane fashion label Verge Girl say business is booming.
Founded in 2007 in Queensland with a focus on affordable clothing, the label has since grown a cult following having most recently been worn by pop star Ariana Grande.
Ariana Grande dons a $119 set from Verge Girl in a birthday selfie. (Instagram)
In a recent post the Grammy-winner took a selfie wearing the Holidaying In Italy Knit Set ($119), causing the set to sell out in almost all sizes.
When style-savvy siblings and Verge Girl founders Daniella and Natalia Dionyssio saw the post, their stomachs dropped.
"I think one of the marketing girls sent it to us and we were like oh my god," Daniella said.
"Oh (it's) so cool," Natalia added.
"It's amazing that you know celebrities who are wearing designer clothing and designer pieces will wear like a $120 set."
The Brisbane sisters say they've been swamped with sales since Grande's post and are eyeing a move to the United States.
Despite other retailers only just getting back on their feet after a drop in sales, the pair said they were hiring more staff and looking to expand their warehouse facilities.
"We're in this little pocket of Brisbane, but our clothes are worn by people all over the world," Daniella said.
"Our sales now are almost at 60 per cent in the US."
But Daniella said the business' base will always be in Australia.
"Our Australian head office is always Brisbane, we love Brisbane," she said.
Grande isn't the only Hollywood "it girl" eyeing off their clothes - Verge Girl designs have been spotted on the likes of reality TV stars Kourtney Kardashian and Kendall Jenner.
The Dionyssio sisters' secret to success: a bulletproof social media strategy and an unbreakable bond.
"We are best friends and we do everything together," Natalia said.
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